Zee News AVP marketing Rohit Kumar said “We are very happy to
partner with Games2win.com on this really innovative concept. Zee
News is one the most watched Hindi News Channels in the country and
ideas like these make our viewers ‘participate’ in the content we
show. This is a great synergy between passive and interactive viewer
involvement.”
Games2win founder Alok Kejriwal says, “This is a pioneering
concept we have created with Zee News where an Indian thematic and
current topic has been converted into a very interactive online game
that will be promoted by a news channel to drive participation on
their website. We believe that the fusion of TV with interactivity
is best represented with ideas like this and g2w is proud to be
pioneering this concept” |