Media
Release, August 19
NEW DELHI
Contests2win.com
announced the launch of India's first casual games portal -
www.games2win.com as a 100% owned new venture. The new
site is being aggressively
promoted on the c2w website and
has already begun to attract massive
registrations.
Alok Kejriwal - CEO of contests2win.com
explained the background and genesis of the
site ' Casual
gaming as opposed to hard core gaming (console - CD based) is
now
gaining huge popularity across all sections of
Internet surfers. Casual gaming is easy
to handle,
non-stressful gaming where the consumer is actually is
entertained thru the
gaming experience. We believe that
the Indian Internet consumer is ready and actually
missing
out on this experience, and hence the reason for a stand
alone, brand new,
dedicated casual games
site'.
Games2win has been designed to directly offer
pure gaming experience across different
genres such as
Shooting, Action, Sports, Logic, Mobile and Miscellaneous
sections that
are packed with multiple games. These games
are International and suitable for all age
categories
since playing casual gaming is a universal addiction.
Games2win has
licensed out the use of all these games from
its partners and will keep refreshing the
game deck on a
daily basis. The games have been very carefully selected to
download in
seconds given the Indian online bandwidth
conditions. The base line of the site
is 'Get Addicted'
and the content portfolio is addictive enough to keep a
visitor
engrossed for hours! Even assuming that a visitor
spends 10 minutes playing a game,
with a deck of 50
sizzling games online at anytime, the time spent can easily
rack
upto 500 minutes or 8 hours at a go!
The site
of course has an irreverent look and feel, with the cheeky
monkey
representing the brand mascot. Alok said ' The site
will have an attitude that will
sync with its visitors.
Just by the way the site behaves and speaks, it will be reason
enough to draw in visitors. The cheeky monkey is someone
we are particularly proud
about. He represents the
quintessential Indian youth who is our core TG - he is a
clever, confident, rebellious, respectful 'dude', who
listen to his parents and is
fond of tradition! We will
use the Cheeky Money to connect with our Core TG by
featuring him in our own games and also across
communication when we promote
games2win '
As
regards the financial model, games2win is at the moment a free
to consumer
proposition and aims at attracting and
building a large community of consumers who
simply like
casual gaming and visit the site in their daily routine.
Mobile offerings,
downloadable games and advertising will
generate revenues as the traffic begins to
ramp up rapidly
and also as broadband gains prominence. Games2win will
encourage
developers, games publishers and start up
entrpreneuer to create gaming content to
host on its site
on a win-win commercial partnership
Summing up the
launch, Alok said ' its high time India made a statement to
the gaming
community worldwide. It's a misconception that
Indians don't really game heavily and
that will be
disputed by the success of games2win. Also, we really want to
start a
movement that ushers the development of an entire
eco-system to build GC (gaming
commerce) comprising small
1-2 person game shops, micro payment companies, large
publishers, ISP building gaming offering all working
together to drive consumer
revenue. Gaming is a multi
billion dollar industry worldwide across countries it its
about time we got started in India!'
Chhavi K-
Public relations - Contests2win.com
Mumbai - New Delhi -
Bangalore - Shanghai - Beijing - Guangzhou -
Muscat
Handphone - 98200 67079 |