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> Full
Story |
Games2win.com, AXN join hands to promote
Game Max
September 01,
2005
exchange4media Mumbai
Bureau |
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Here's more good news for gaming enthusiasts,
Games2win.com, India's first casual games website promoted by
Contests2win.com, has announced a collaboration with AXN to
promote a brand new show titled Game Max, which will premier
on AXN India soon.
The tie-up has a specific mission - a high
decibel campaign on air and on popular Internet portals
invites passionate gamers to log on to games2win and play the
special Game Max games featured there.
Four customised cricket themed games have
been specially created for this campaign, and the top three
scorers of each game (totaling 12 toppers) get a chance to be
featured on the AXN channel on a special Game Max Show. Post
the introductory campaign; there will be another 13-week roll
out of the same format starting in October.
Elaborating on the tie-up, Alok Kejriwal,
founder of Games2win.com, said, "This is an amazing
association, the fit of Game Max on AXN and our website
games2win is perfect. The games2win website will also
popularise the Game Max show and build in e-mail and SMS
alerts for web gamers to switch on their TV and watch the show
when it beams."
Rohit Bhandari, Director-Sales and Marketing,
AXN-South Asia, said, "We believe that our partnership with
games2win is symbolic of the innovation and futuristic
thinking as regards marketing we have at AXN. This is the
first time that viewers will actually be able to sample a
slice of programming content by playing real games on the
website and then actually appear on a game show if they score
well. A new degree of interactivity using this new loop of
'watch the show - play the game - get on the show' is captured
in this association. We believe that this is the future of how
fusion marketing deeply 'involving' consumers and media is
going to evolve, and we at AXN will lead that curve."
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2005 |
| |
PSU
broadband push: 41 million in loop |
January 15,
2005 |
| |
TRAI
withdraws directive on Tata Tele ad |
January 14,
2005 |
| |
MTNL
told to pull out `misleading' ad for Garuda |
January 13,
2005 |
| |
Catch
Sachin on your cell |
January 12,
2005 |
| |
"Mobile
and Internet media have to develop in Indian languages
for growth" |
January 12,
2005 |
| |
Mobile
operators, handset makers rake it in with mobile gaming
|
January 10,
2005 |
| |
Tata
Tele, Reliance Info told to pull out `misleading' ads
|
January 08,
2005 |
| |
Matrimonial
portals cross 4-mn subscriber mark |
January 06,
2005 |
| |
Times
Internet seeks investor |
January 06,
2005 |
| |
International:
Time online cuts into TV viewing, socialising: study
|
January 03,
2005 |
| |
Teledensity
moves up, over 1.4 crore more connections in
April-November |
January 03,
2005 |
| |
Deepak
Chopra to address at Indiatimes Wellness Forum |
January 03,
2005 |
| |
