Contests2win has
launched www.gaming2win.com, India's first casual gaming site.
 |
A
screeshot of games2win - the casual games
site | The official
release from Contests2win quotes CEO Alok Kejriwal,"Casual gaming as
opposed to hard core gaming (console – CD based) is now gaining huge
popularity across all sections of Internet surfers. It is easy to
handle, and non-stressful where the consumer is actually entertained
through the gaming experience. We believe that the Indian Internet
consumer is ready and actually missing out on this experience, and
hence the reason for a stand alone, brand new, dedicated casual
games site"
According to
Contests2win, Games2win has been designed to directly offer pure
gaming experience across different genres such as Shooting, Action,
Sports, Logic, Mobile and Miscellaneous sections that are packed
with multiple games and are targetted across age categories.
The games site has licensed out the use of its games from
partners and will keep refreshing the game deck on a daily basis.
The games
have been very carefully selected to download in seconds given the
Indian online bandwidth conditions. The base line of the site is
‘Get Addicted’ and the content portfolio is addictive enough to keep
a visitor engrossed for hours!
"Even assuming that a visitor
spends 10 minutes playing a game, with a deck of 50 sizzling games
online at anytime, the time spent can easily rack upto 500 minutes
or 8 hours at a go!" added Kejriwal.
games2win is at the moment a free to consumer proposition
with an aim at attracting and building a large community of
consumers who would be expected to visit the site daily. The
revenues are expected to be generated by Mobile offerings,
downloadable games and advertising as traffic begins to ramp up. The
company is also optimistic about the growth of broadband which will
have a positive effect on its business.
"Games2win will encourage developers, games
publishers and start up entrpreneuer to create gaming content to
host on its site on a win-win commercial partnership" shared
Kejriwal. Adding that "Its high time India made a statement to the
gaming community worldwide. It’s a misconception that Indians don’t
really game heavily and that will be disputed by the success of
games2win. Also, we really want to start a movement that ushers the
development of an entire eco-system to build GC (gaming commerce)
comprising small 1-2 person game shops, micro payment companies,
large publishers, ISP building gaming offering all working together
to drive consumer revenue. Gaming is a multi
billion dollar industry worldwide across countries it its about time
we got started in India!’
Sharing
some more information with Animation 'xpress, Kejriwal
informed,"Currently we have partnered with around 20 -30 game
license owners all over the world. Amongst them miniclips.com is one
of the major partners. A majority of the games is flash based with
the Java games licensed directly from fellow group company
mobile2win"
"We have some games in the library on cartoon
look and feel cahracters, but not any major characters yet" he
concluded. |