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Animax ties up with
Games2win.com
exchange4media Mumbai
Bureau
June 05, 2007
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Young adult animation channel
Animax India has announced a joint initiative
with casual games company Games2win to promote
the blockbuster animation series 'Initial D' and
the Sega game CT Racer, via an interactive
promotion.
Sunder Aaron, Business Head,
Animax India, said, "Animax has been the pioneer
in showcasing the latest animated features like
'Initial D'. We are delighted to be working with
likeminded partners like Games2win as we aim at
enhancing and cascading the interactive
experiences of our audience. This alliance with
Games2win paves the way for Animax to provide
many similar exciting and unique initiatives for
the common target audience in the near future."
Game and speed enthusiasts can play CT
Racer at the driving kiosks and must race a
particular track in six minutes or less. Those
who qualify then become eligible to win a fully
loaded car-racing game console that has been
designed by Games2win.
Alok Kejriwal,
CEO and Founder, Games2win, said, "This is
indeed a very synergistic partnership between us
and Animax. The content of the on-air programme
-- racing cars -- is in deep sync with our
online car racing game, and given the common
target audience, the connect is perfect. Also,
the idea of taking the experience in public
malls allows us to touch maximum consumers who
are beating the Indian summer by chilling out in
the malls."
On the promotion initiative,
Supriya Bambawale, Marketing Manager, Animax
India, said, "To promote this alliance, Animax
is also deploying a 360-degree marketing
campaign encompassing outdoor, online, print, on
air, on-ground and cross channel promotions."
'Driving kiosks' have been rolled out in
high footfall areas in the key metros of Mumbai,
Delhi and Bangalore. |
© exchange4media
2007 | | | |
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