Firebox Animations conducts seminar for animation
awareness
By
MRIGANK DHANIWALA
(10 June 2008 7:35 pm)
Chairman of MCCIA's Animation and Gaming
Committee Anand
Khandekar
Pune based
Firebox Animations recently conducted a seminar for students and
animation enthusiasts at the ICC Trade Towers, Pune. The speakers
included Chairman of Animation and Gaming Committee of Mahratta
Chamber of Commerce, Industries and Agriculture (MCCIA) Anand
Khandekar; Games2win.com's Mihir Shah and Krayon Picture's Anand
Bhanushali and Rashmi Ahad.
Amit
Surve of Firebox Animations told AnimationXpress.com,
"The purpose of this seminar is to create awareness about animation,
VFX and gaming. Parents need to be aware of the animation industry
in India as it has a great future."
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Speaking about the emergence of Pune as an Animation hub,
MCCIA Animation and Gaming Committee Chairman Anand Khandekar said,
"Pune is ready for Animation. We are looking at an extraordinary
opportunity in AVG (animation, VFX and gaming). What we have decided
to do in Pune is to use government policy, infrastructure projects
like Magarpatta City and Business Development to give a fillip to
the Industry."
Games2win.com's
Mihir Shah (L) and Firebox's Amit
Surve
Khandekar added, "The MCCIA Animation and Gaming Committee is
in the final stages of making the draft of policy recommendations to
the government. Commercial artists who are losing jobs due to
innovations like flex printing, can be trained in animation. The
committee is examining the situation from the social as well as
economic perspective. Animation can very well become an instrument
of bringing the economically backward sections of society into
economic prosperity."
Elaborating on Pune's unique positioning, Khandekar said, "We
want emotionally believable characters. For this the Centre for
Performing Arts, Pune University will train animators in live
acting. Pune has a legacy of art and culture and is a centre for the
IT industry. Thus Pune is favourably poised to be the Animation
hub."
Games2win.com Product Head Mihir Shah talked about the online
gaming market with reference to 2D games and production pipelines.
He took the audience through the whole spectrum of games including
action, cricket, Bollywood, logic, exotic and naughty games. Shah
further explained the process of game development by elaborating on
responsibilities of game designers, writers, illustrators/
animators, game programmers and testers. Shah said, "Testers are the
unsung heroes. They spend many man-hours on testing the games and
making them flawless."
Krayon Pictures's
Public Relations Head Rashmi
Ahad
On
opportunities in gaming, Shah added, "There is a large opportunity
in the gaming arena. If you have an inclination for games, that is
an added advantage. The seminar by Firebox is a good initiative in
exposing students to various possibilities in animation and gaming.
It is time we look at games as a career."
Krayon
Pictures’ Public Relations Head Rashmi Ahad covered the general
animation market, its growth and different opportunities available
in this area. "The global market size of the animation industry is
estimated to be USD 75 billion by 2009, of which India’s share will
be USD 950 million. As a result the demand for animators will spike
to an estimated 35 lakh globally," Rashmi said. She compared IP to
the outsourcing model in animation, remarking that the former
provided more scope for creativity.
Krayon
Pictures' Technical Director and Head R&D, CFX Anand Bhanushali
explained the 3D production pipeline in detail followed by a Q&A
session. Commenting on the current status of the industry,
Bhanushali said, "Infrastructure in Pune is building up. In a short
period of one-and-a-half years, a total of 10 animation studios have
started operations. What is now required are degree courses and
government backing. India needs to develop a distinct style of
animation as Japan has Manga." Answering a volley of queries from
students and parents, Bhanushali stressed on the huge potential of
programming in animation and VFX and the exciting opportunities
animation as a career held.
Krayon
Pictures' Technical Director Anand
Bhanushali
"Knowledge of art is a necessity if you want to get into
animation. The software can be learnt on one's own. But animation is
the right mix of art and software. At Firebox Animations we did a
gap analysis to determine what the studios want and hence our
programs offer a solid background in art and drawing," added
Surve.
Firebox
Animations was set up in Pune in March 2007 and has short term
courses in 2D and 3D animation besides a one year Diploma in Fusion
Animation. Fusion is a 12-month course with a six month internship
program. This program covers the entire script to screen concepts
and students are thought the basic concepts of art along with the
software. Firebox also has a special 6 month program for G.D Art and
A.T.D students.
mrigank.dhaniwala@animationxpress.com
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