14 July 2008
7:55 pm


Games2win unveils online games ad network Inviziads.com
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By ANIMATIONXPRESS.COM TEAM

Innvizi Ads is based on the concept where game developers insert an ad code in their games before releasing it to the outside world. Then depending on their deals with other gaming partner portals (license or revenue share or both, etc.), they can turn these ads to be either visible or invisible on these portals.

According to G2W, several portals copy games and host them on their portals as their games. This is where Invizi Ads comes in. With the embedded ad code the ads on these portals can be made visible, thus allowing the advertising companies a larger spread and reach of their campaign and in turn generate revenues for the developers for every game played.

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Commenting on the unique revenue model of Invizi Ads, Games2win Founder and CEO, Alok Kejriwal said, “About a year ago, Games2win discovered that once they published a game on their site, thousands of other sites would copy and paste these games on their sites – almost following an unwritten protocol on the Internet to share and swap original content. While this resulted in massive distribution for the game developers, there was no revenue benefit accruing to them. The quest to capture this large economic gap led to the creation of Invizi Ads.”

“What interests advertisers to participate and partner for Invizi Ads is the fact that almost one out of two users of the World Wide Web or 415 million people now play online games (comScore data June 2008). This delivers huge audiences to advertisers to reach out to. Also, it’s proven that ‘in-game’ advertising provides superior returns to advertisers especially with reference to the high CTR’s (Click Thru Rates) that these in-game ad units deliver,” added Kejriwal.

G2W informed that Invizi Ads are played across 2000+ online game sites by consumers across 150 countries. Advertisers can select their geography of choice and then target consumers playing games in those markets. Typical Invizi Ads deliver between 1-3 per cent CTR compared to normal ad units (rectangle hoardings and sky scrapers, etc) that deliver 0.2-0.5 per cent CTR.

Kejriwal further commented, “Today, the consumer is tuned into free content on the Internet being subsidized by ads and hence there is limited resistance to the concept. In fact considering the high CTR’s, consumers seem to be more receptive to ‘in your face direct ads’ than ‘ads somewhere around the page’ that they may find hard to discover,”

Games2win originally seeded the Invizi Ads business using its own games. This June, it has reached out to 35 million users and successfully signed on addictinggames.com (a Viacom company) to pilot the network. It is presently aggressively building its presence in the US and Western European markets.

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